How To Effectively Use Testimonials
Im leery of testimonials in any capacity, whether theyre on a piece of direct mail, television advertising, or web sites. Thats because most of them seem to be doctored, ill-fitting in context, or stuffed with product or company hyperbole.
Nonetheless, the business world continues to use themInsureMe included. So I was glad to spot Copybloggers 5 Tips for Knockout Testimonials this week, as it provides some great fodder for using testimonials to build the credibility of your brand, instead of undermining it.
Specifically, Copyblogger writer Chris Garrett reminds us that effective testimonials are free of hyperbole and address a potential sticking point that a prospect might arrive at.
In addition to specificity, testimonials can also be rendered effective by:
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[Source: InsureMe Agent Blog]